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Age of Advertisment
Date
2015
Advertising over the centuries is all around us
A book has meaning for those who can read and write, but the same meaning has a picture - also for illiterate. Pictures can be read the same as books.” - Saint Gregory the Great ( 64. pope of Catholic church 590 - 604 A. C.)
Experience the magic of silent The word “advertisement” was formed in antiquity. It has roots in latin word “reklamare” which means “shout again”. That perfectly characterizes the old form of “business communication”. However, we know that advertising is as old as humankind itself. It already has its origin in the Neolithic (the New Stone Age). Advertising was primarily used during shopping - barter trade, with no need of money exchange - goods or services. Here is the point when we started to use the oldest advertising medi-um - interpersonal communication.
